It has a strong RTB bidder, profound targeting capabilities, traffic navigation tools, and an intuitive, easy-to-navigate purchasing interface that makes media buying efficient and profitable.

It functions according to the CPM pricing model and, thus, will better suit those advertisers who plan to run branding campaigns. According to similartech.com, their top verticals include Sports, Vehicles, Science & Education, and Finance. Top countries: US, UK, Canada, China, Mexico, Australia, etc.

CV joints are located at either end of the driveshaft and are usually covered by a rubber or plastic “boot” that protects them from dirt and debris.

It operates based on machine learning and artificial intelligence algorithms that make decision-making regarding each impression optimal. With advanced campaign controls, the platform allows advertisers to amplify their reach and achieve KPI results easily.

It is one of those demand-side platforms that can be a good choice, especially if you want to obtain good-quality traffic in high volumes and across the channels. The stable traffic flow is guaranteed by connection to RTB and renowned ad tech vendors and partners.

SmartyAds DSP is a leading full-stack programmatic advertising solution that has all essential functionalities for managing and raising profitable ad campaigns.

[uncountable, singular] bearing on something the way in which something is related to something or influences it.

Since the demand-side platform DSP is an advertising platform designed for advertisers only, it leaves room for DSP companies to compete through more refined dashboard customization and a broader set of useful demand-side functionalities.

Publishers of blogs, news sites, mobile apps, and websites collect their ad slots that advertisers can buy. Multiple ad exchanges may offer different traffic.

In programmatic advertising, DSP (a demand-side platform) is a technological platform that links advertisers and agencies to publishers willing to sell their ad space, typically on a per-click or per-impression basis.

The platform offers features and controls that help advertisers aptly find their audiences online and address them with relevant and individualized targeted messages. What's unique about them is that they also offer data-driven single-user ID identification for targeting (instead of cookies).

Adelphic is a very powerful self-serve platform with a variety of functions for setting cross-channel campaigns. It is also a demand-side platform that is very convenient for advertisers looking for cookieless targeting capabilities based on unified cross-channel user IDs.

Centro's Basis is the largest SaaS-based DSP advertising software that designed a self-serve platform for advertisers striving to buy digital inventory through real-time bidding RTB and programmatic direct deals.

Just like demand-side platforms, an ad exchange can also be used for buying digital advertising space based on targeting criteria.

The Basis was founded in 2001, and to this day, it has a strong focus on omnichannel campaign delivery. This marketing platform is pretty much universal in its ability to serve all kinds of digital advertising campaigns; plus, it has over 2000+ active private deals. Basis features 1,836,034 daily impressions and 180 data points for targeting.

This is a platform that can suit both programmatic advertising professionals and newbies (since it has a people-based approach and employs experts in the support team).

Apart from this distinctive feature, it can be right to say that this DSP will suit both experienced advertisers and newcomers since it also has a strong support team.

This solution also stands out in the demand-side platform list, offering relatively new programmatic advertising formats. This can be the best choice if you search for rare formats such as audio programmatic, CTV, and digital out-of-home.

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How to choose a demand-side platform or any other digital advertising software platform in 2024? The best DSPs of 2024 are those that provide advertisers and media buyers with the broadest reach and essential functionalities for launching, managing, and analyzing their programmatic ad campaigns. Today, media buying algorithms on these platforms are based on machine learning, artificial intelligence, and smart targeting data management.

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The CV joint consists of two main parts: the “inner race” and the “outer race.” The inner race is attached to the shaft, while the outer race is attached to the wheel axle.

Such demand-side platforms are ready to be launched in less than a month, and there are no risks of ending up with crude programmatic advertising solutions that fail to meet high-quality criteria. No need to rely on third-party service providers.

The platform also provides loads of resources to help you understand how to use it and has an active community of users, so you are welcome to ask questions and learn from their experience.

A user visits the website/app while their cookies are automatically collected by the source and passed to the SSP (that sends a request to demand-side platforms DSPs). The DSP analyzes information about the user and matches it with targeting criteria. If it's a match, the DSP takes part in the auction. The winning ad is served to the user.

If you’re experiencing strange noises or vibrations while driving, there’s a good chance that you have a bad wheel bearing or CV joint. Identifying the cause can seem difficult, but there are a few ways to pinpoint the faulty part.

The only difference is that the DSPs are designed only for the demand side. The network may also have real-time bidding RTB functionality. However, it can be joined by both demand and supply-side.

Centro's Basis is one of those demand-side platforms that will suit you if you strive to buy ad inventory in both RTB and direct, avoiding auctions. Aside from all the features listed above, the platform has traffic safety guarantees and protection mechanisms in place.

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Overall, MediaMath is listed as a company that is trusted by two-thirds of Fortune 500 companies. The main feature that distinguishes this solution is that it prides itself on brand safety and transparency.

The key difference here is that ad exchange is used by everyone, advertisers and publishers, while DSP demand-side platforms serve the interests of advertisers.

Between these two races are a number of small metal balls (called “balls”) that rotate along with the shaft. As the shaft turns, the balls slide back and forth inside the races, allowing the inner and outer races to move relative to each other.

Typically, a key function of ad networks and ad exchanges is to aggregate the digital advertising inventory from publishers and align it with the advertiser's demand.

Adelphic started conquering the digital marketing and advertising ecosystem in 2010 when Viant launched its demand-side platform DSP with cross-channel capabilities.

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StackAdapt falls within this demand-side platform DSP list because it has all the distinctive features of well-equipped modern software for ad buying. It is connected to the best global supply-side platforms via RTB and is integrated with worldwide traffic partners to ensure that they satisfy the needs of advertisers.

This DSP offers plenty of useful tools and perks, from quick campaign approval to automated campaign optimization, that make your campaigns very profitable. You can also count on a pretty broad reach — find your target audience across desktop, mobile, and tablet devices and top-quality traffic from their third-party vendors — Bid Switch, Oath Xandr, Pubmatic, OpenX, Rubicon, Teams, etc.

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Adobe Advertising Cloud DSP has all the essential features, and you can learn more about it by requesting a demo. Besides, it is integrated with numerous leading SSPs, which allows you to serve ads globally.

As the name implies, wheel bearings provide smooth, friction-free rotation to your wheels while you’re driving down the road. Without them, your wheels would literally grind to a halt.

Wheel bearings are typically made up of an inner and outer ring, with the cage and balls in between. The inner ring is attached to the hub, while the outer ring is what the wheel bolts onto.

Choosing the right media buying platform may seem to be a challenging process, so here is the list of the core features to look for:

We've attributed SmartyAds to the top DSP platforms because it really has plenty of things to offer for advertisers. It will be a great choice for advertisers and agencies that are looking for a great global advertising reach, yet it is also good for those who want their options open for PMP and direct deals.

StackAdapt DSP belongs to the fastest-growing ad tech companies, namely — it ranks 6th in Deloitte's Technology and comes 23rd in Fast 500 in North America.

One of the most common symptoms is a clicking noise coming from the affected wheel when turning. This noise is caused by the balls inside the CV joint hitting against each other as they slide back and forth.

Another symptom to watch out for is increased vibration coming from the affected wheel. This can be felt through the floorboard or steering wheel and is usually worst between 15-25 MPH.

US, Canada, Mexico, Brazil, UK, Germany, Spain, France, Italy, Netherlands, Sweden, Turkey, Saudi Arabia, UAE, Australia, India, Japan

In some cases, a bad wheel bearing can also cause the affected wheel to wobble or shake. This is usually most noticeable at higher speeds (above 40 MPH) and can be dangerous if not addressed quickly.

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Business, Financial, Software, Employment, Consumer Electronics, Travel, Sports, Lifestyle and hobby, Media and entertainment

To select the right demand-side platform DSP and ensure effective programmatic advertising, identify your needs and review the features of every specific DSP carefully. Besides, consider checking users' feedback — this will help you make the right choice.

When it was founded (in 2013), the main purpose of the platform was to empower advertisers and agencies with strong software that automates media purchasing and optimizes bidding on the go. This DSP has an extensive network of partners, 500+ publishers, and 23 vertical coverage.

We've selected the most popular DSPs that operate according to cost-per-impression models (in both self-service and managed service categories).

Xandr Invest is a popular ad-buying platform created by AT&T in 2018 (previously called AppNexus, a global ad tech company). This demand-side platform DSP has a strong focus on desktop and mobile video and programmatic TV ad inventory (including OTT and CTV).

The countries that they work with include top-tier areas like the USA, UK, Canada, Germany, Spain, France, and Australia. They also serve ads in Brazil, Poland, Netherlands, Mexico, India, and so on.

Google's marketing platform offers a Display & Video 360 solution for programmatic advertising. It is suitable for both small companies and enterprises. The solution includes five modules: Creatives, Campaigns, Audiences, Inventory, and Insights.

MediaMath is one of those demand-side platforms that can offer plenty of options to advertisers when it comes to formats. Like no other platform, it optimizes creatives of various sizes and formats and even serves digital out-of-home ads.

AcuityAds is well-adjusted to serve self-service programmatic advertising campaigns. The dashboard is clear and straightforward with drag-and-drop logic, still, it has lots of useful functions for sophisticated campaign management and navigation.

Such a model enables brands to build their own programmatic advertising technology in a week. The coding, designing, testing, and licensing parts of the equation are solved.

Demand-side platforms in 2024 aren't what they used to be just a couple of years ago — the evolution of digital advertising constantly brings new functionalities, ad formats, and capacities to the table.

To tell the difference between a bad wheel bearing and a bad CV joint, listen to the noise. If you hear a grinding, growling, or rumbling noise coming from the affected wheel, it’s a bad wheel bearing. If you hear a clicking noise coming from the affected wheel when turning, it’s a bad CV joint.

Another symptom to watch out for is a vibration coming from the affected wheel. This is usually most noticeable at higher speeds (above 40 MPH) and can be dangerous if not addressed quickly.

Another benefit is that you will be able to target users who have searched, viewed, or purchased specific items on Amazon. This can help you reach exactly those customers who are most likely to get interested in your offer.

MediaMath TerminalOne DSP was founded in 2007 in New York. It has one of the largest networks of supply partners and is actively used by more than 4,000 advertisers in New York and worldwide.

Still, digital marketing, advertising, and media buying require substantial resources, and bringing them in-house is something that big brands like Kellogg, IBM, or Unilever can afford.

It will also be a great choice for desktop, mobile video, and CTV advertisers as the platform has enough traffic in these segments.

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Criteo belongs to the top DSP companies because of its popular service called Criteo dynamic retargeting. This industry-leading solution serves ads across the globe (more than 1.2 billion yearly) and offers a platform for CPC and CPM-based campaigns.

It is renowned for its strong display mobile, tablet, desktop, and display video capabilities. The platform features 725 daily active users and 35B daily browsing and buying events.

AcuityAds was founded in 2009 in Toronto. This DSP is notoriously well-fitted to optimize the advertiser's budget costs while delivering holistic ad campaigns to the viewers.

A CV joint is a type of joint that allows the shaft to transmit power while it’s at an angle. It’s most commonly used in drivetrains, where it connects the rotating driveshaft to the non-rotating wheel axles.

The massive introduction of an in-house programmatic advertising process encouraged businesses to create their own real-time bidding solutions.

This self-serve digital advertising platform was founded in 2009, and by this time, it managed to gather a strong and reliable network of 225+ partners, including Hulu, Disney, ABC, Spotify, Pandora, FOX, and ESPN. With cross-channel capabilities, this DSP encourages advertisers to launch ad campaigns on a multitude of devices and screens, including cord-cutting CTV.

Award-winning white label solutions like SmartyAds DSP have all complex processes "under the hood" and don't require specific tech knowledge.

An ad exchange is an open marketplace designed for both supply and demand-side partners. Along with ad networks, they were the first online advertising platforms that popped into the scene.

This platform can be especially good for experienced advertisers and brands as this self-serve software has advantageous tools for campaign testing, planning, and analysis.

A wheel bearing is a set of steel balls held together by a metal ring called a “cage.” The cage keeps the balls spaced evenly around the circumference of the bearing and prevents them from coming into contact with each other during operation.

With self-serve DSPs, advertisers manage their campaigns individually through the dashboard. Benefits include complete control over your campaigns and the fact that you don't need to spend money on campaign management. To use a managed DSP, you have to commission control of the campaigns to the service team, which is usually hired and assembled by a certain DSP technology company.

Criteo is a solid data-driven solution for advertisers who want to run CPC and CPM-based campaigns. It was founded in 2005 and has accumulated a lot of valuable traffic by this time.

One of the most common symptoms is noise coming from the wheels or suspension area. This noise is usually described as a grinding, growling, or rumbling sound and is most noticeable when driving at lower speeds.

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To simplify independent programmatic advertising technology development, ad tech brought white-label business concepts to the table.

This platform allows advertisers to reach up to 90% of Smart TV households. It is positioned as a premium-class software that enables advertisers to achieve great advertising outcomes through access to exclusive inventory, data management, powerful statistics, and precise targeting.

Their traffic comes from top-tier countries like the United States, India, Israel, Canada, Italy, France, Spain, the UK, and so on. It has a people-based approach, meaning that apart from a self-served platform, it can offer managed service.

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Adobe offers several advertising products, and one of them is a demand-side platform supporting cross-channel and cross-screen integration. It is an end-to-end solution, but you can also benefit from additional efficiency tools (like Adobe Sensei).

The other options may work specifically with display video, display mobile, native advertising, CTV ad campaigns, and so forth. Some think there's an ongoing battle called DSP vs ad network.

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Most vehicles have four-wheel bearings – one at each corner of the vehicle – that support the weight of the vehicle and allow the wheels to rotate freely.

While analyzing and comparing top demand-side platforms DSPs, we used builtwith.com and similartech.com to fetch the freshest results and traffic info.

Marketers can choose between managed- and self-service options. However, the managed service option normally requires a minimum spend of $50k, although this may vary according to the country.

Amazon, one of the largest online retailers, offers its own demand-side platform, which is available to digital media buyers who sell their products on Amazon and those who don't.

This movement allows the shaft to transmit power to the wheels while the suspension is moving up and down, always keeping the wheels in contact with the ground.

The price per impression or click is normally dependent on many factors such as geo, resolution of the chosen ad format, traffic type, placement details, and advertising vertical (business, IT, finance, health, lifestyle, news, sports, and so on).

Over time, however, wheel bearings can wear out, causing noise and vibration that can be quite noticeable while driving. In some cases, a failed wheel bearing can even cause the wheel to come loose from the vehicle while you’re driving!

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Xandr Invest is one of those demand-side platforms that will be a perfect choice if you look for top-notch quality traffic, as it works with reputable publishers worldwide and uses its own first-party data audience segments.

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This software platform has been gradually augmenting the number of traffic sources so that it now serves 366,847 impressions daily. The average CTR indicator is 5,48%, and the CPM is around $1,01. This platform also has strong traffic protection mechanisms and is GDPR/CCPA compliant.

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Their support has a people-based approach, as they can guide advertisers through all stages of campaign management. With such capability, this online advertising platform can offer unique audience targeting options.

It has all the necessary functionalities and tools to help advertisers achieve great media trading results: RTB, cross-channel reach, and strong analytics and data management. What sets it apart from the rest of the best DSP platforms is advanced customer support and a variety of deals to choose from — RTB, direct, PMP, and guaranteed programmatic.

While label DSP is the same programmatic advertising technology as regular DSP. An advertiser, in this case, buys the entire pre-built core of the platform, slightly customizes and labels it, and gears on the market as a new solution.

Amazon is an undeniable giant in the e-commerce industry, and it offers ad inventory not only on Amazon itself but also on Amazon-owned and operated pages like Zappos, Audible, and others. This means that you will reach your audience across multiple platforms.

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Established in 2002 in Denmark, Adform is here to offer a full ad tech stack for advertisers, agencies, and brands looking for advanced programmatic digital advertising capabilities.

The peculiar feature of Adform is that this digital advertising platform offers automatic campaign optimization as well as automatic bidding-improving.

The demand-side platforms list featured here counts the most popular options and the functions that may come in handy for advertisers in 2024. At the same time, the digital marketing and advertising scene is slowly leaning towards transparency and greater security.

Besides, the platform is continuously evolving, meaning that you can count on new features, products, and opportunities in the near future.

At the moment, Google is the most popular search engine, so leveraging its programmatic advertising opportunities can help you reach your audience across different channels and virtually all over the world. Google ads are not served in certain countries, but this list is very limited.

This option belongs today to the top DSP platforms because it offers unparalleled reach to advertisers, as well as intelligent mechanisms that make programmatic ads relevant and adjust ad messages throughout the customer journey.

It is specifically good if you are looking for great display advertising capabilities and traffic sources. Aside from Criteo's dynamic retargeting platform, they also have Criteo Direct.