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Distributors buy products or product lines, warehouse them, and resell them to retailers or directly to the end customers. As a channel partner, distributors essentially form a link in the supply chain between the manufacturer and the customer.

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Our partner relationship management and through channel marketing solutions help you power your entire partner journey, end-to-end.

Distributors play a crucial role in bridging the gap between manufacturers and retailers, streamlining the supply chain, and facilitating the distribution of products to customers. By partnering with distributors, manufacturers can focus on their core competencies, such as product development and innovation, leaving distribution to the experts.

If you’re a manufacturer of computer components, for example, you might use a distributor to get your products into the hands of tech retailers. A distributor would purchase your components in large quantities, store them, and then sell them to various retailers who then sell to the end consumer.

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